Lucky Robot

Logo Refresh

Lucky Robot is a Tokyo-inspired modern Japanese restaurant with a lively, downtown vibe. My goal was to freshen the logo and branding while maintaining its established identity.

To ensure that the brand would remain recognizable I stuck to major identity points, refined the logo to one color and font style, and extracted the custom “O” as a submark. From there I was able to use the logo itself to inspire various graphic elements to communicate the brand’s identity.